CLIENT: Massachusetts General Hospital, Development office
PROJECT OBJECTIVE: A lighthearted music video presented both as a stand-alone
and as a closer to My Giving Helps. Original lyrics performed by MGH employees to
the tune R.E.S.P.E.C.T were lip synced by various employees throughout the
hospital, spreading the team sprit and pride derived from supporting their
hospital and The MGH FUND.
RUNNING TIME: 2 minutes